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Compared to mechanical recycling, chemical processes use less water, generate less waste, and require no bleaching. The resulting materials are similar to paper, card, plastics and even wood, and can be used for a variety of applications. The collection will be used as a proof-of-concept, demonstrating to other brands that these new processes can be used to divert cotton and viscose apparel from landfills by transforming it into packaging, tags, shop interiors, and more at the end of their use. The BRIA x SABINNA team invites interested brands to partner with them to use the new processes. As BRIA Co-Director Moin Roberts-Islam told Interlaced : “We are looking to work with brands on a consultancy basis, researching the different types of materials which could be made from their specific garments and which suit their particular brand style or ethos, and then helping them implement the necessary processes into their existing supply chain, to create bespoke packaging materials or materials for building store interiors, and others.” Roberts-Islam noted that input is needed from both brands and their customers. “It would require the consumer to identify the point at which the garment will no longer be used and to return it to the brand for recycling,” he said. “However, we would also hope that the brands would have systems in place to make this as easy and painless as possible for consumers, with the added possibility of “incentivising” the consumers to participate in the process by way of rewards, in the form of “loyalty points” or a potential discount on future purchases from the brand, for example.” Producing new materials from garments already in landfills is also an option; it would not require consumer engagement but would still provide an environmentally beneficial way for brands to produce packaging or store material. However, it may be easier for brands to face the challenges of customer engagement depending on the measures and infrastructure they already have in place. “Most brands already have robust systems in place for customer returns, including printing postage labels or identifying local collection points, so it would be a case of incorporating the end-of-life returns into these existing processes,” Roberts-Islam added. Another sort of waste management issue is on the minds of Flint, MI residents. Lead contamination remains an issue despite that the water testing results were in the news back in October 2015, so residents still rely on bottled water for cooking, washing and drinking.
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